Ford Drive to Fitness
The Ford Drive to Fitness campaign is aimed at encouraging company car and van drivers to look after their health through better food choices and more regular exercise.
Ford has carried out research into the lifestyle of these drivers and the findings show that they have health issues that are, no doubt, attributable to the sedentary and often stress-filled nature of their work.
The campaign seeks to provide tips for these drivers on how they can make small changes to their diet and exercise regime which can help redress the balance.
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